Ethical Sourcing Of Diamonds & Gold

We hope below you will find answers to your questions regarding what we do to prevent the sale of conflict diamonds, gemstones or jewellery. We are also happy for you to phone or email us with any other questions you may have.

Ethical Diamonds

The Campaign for Ethical Jewellery




Stop Blood Diamonds

At Rare Pink we proudly have a zero-tolerance policy towards conflict diamonds. We rely on our strict internal policies and the external measures of the Kimberley Process to ensure we continue to provide our customers with only ethically-sourced diamond and gemstones.


The Kimberley Process tracks diamonds from mine to market, and in partnership with companies such as ours and others in the diamond industry, the United Nations, governments, and non-governmental organisations, it polices diamond exports to prevent the trade of illegal diamonds. You can read more about the Kimberley Process here or by reading on below.

Internally, we have carefully selected diamond suppliers who are the world's largest and most respected. These companies, proudly adhere to and enforce the standards established by the Kimberley Process. Rare Pink diamonds are warranted to be of a conflict-free origin. If any of our suppliers was ever found to be in violation of that process, we would immediately sever that relationship. The team at Rare Pink are committed to continue in their support of any process that works to uphold legitimacy in the diamond trade.

Our diamonds are mined in many countries around the world, including peaceful countries in Africa, Canada, Russia, and Australia, among others. The diamonds sourced from Africa are a major source of good in many African nations and a driver of growth, improved healthcare and economic stability. For more information on this issue, please visit

The Kimberley Process

Rare Pink, in partnership with its suppliers, abide by the requirements of the Kimberley process. This is an internationally recognised process, used to track and certify diamonds and their origins. The Process was developed to track all diamonds from mine to customer, at a time when Sierra Leone diamonds were sadly reaching consumers around the world and their sale directly funded the conflict in the country. At that time, the Process managed to drastically decrease the trade in these diamonds and now continues to monitor the global trade of diamonds. On top of the Kimberley Process, the Clean Diamond Act of 2003 requires that all diamonds imported to the United States or exported from the United States have a Kimberley Process Certificate. The act’s goal is to prohibit the importation of diamonds whose mining fuels conflict in the country of origin.

Presently, the Kimberley Process has 49 members representing 75 countries; and it imposes various stringent requirements and regulations on its members in order to certify their diamonds as conflict-free.

As part of the certification process, these member states have to append or change their legislation and implement import and export controls to meet the set requirements. These requirements include, amongst others, that each shipment of diamonds has to be transported in secure and tamper-proof containers, accompanied by a government-validated Kimberley Process Certificate.

Furthermore, member states can only legally trade in diamonds with other certified member states. Any country can become a member only if it is willing to implement the requirements of the Kimberley Process.


Gemstone Sourcing


Gemstones are sourced from different parts of the world. Their sources are even more diverse than diamonds and include regions such as Brazil, Thailand, Sri Lanka, Madagascar, Colombia, Tanzania, Vietnam and Mozambique. From there they are exported and go through the CIBJO process which is organised by the World Jewellery Confederation to ensure only ethically sourced gemstones enter the global supply chain. Most are polished with our suppliers in India, Thailand and Brazil.


There is a Certificate of Trade between our gemstone suppliers, the cutters and mines. This Certificate is authorised by CIBJO, the World Jewellery Confederation.


CIBJO works closely with the United Nations and is committed to the United Nation's social, environmental and economic development programme. You can read more about CIBJO here.

Conflict Diamonds Today

Today, the sale of conflict diamonds has been reduced significantly. This is because of initiatives such as the Kimberley Process and because of increased pressure from consumers, the media and social enterprises, for diamond organisations to be more transparent in their sourcing.


At Rare Pink, our commitment to the highest ethical standards continues to affect how and from where we source our diamonds and jewellery. Because of the reported human rights abuses in Zimbabwe's Marange diamond region, Rare Pink does not and will not purchase or offer diamonds from that region (or any other region where human rights are violated now or in the future).


As a responsible member of the diamond and jewellery industry and a member of the British Jewellers Association, we are working with our suppliers to ensure our consumers receive only the finest goods procured from ethical sources.

Responsible Mining

Across all our operations, Rare Pink observes the highest ethical standards. We insist our jewellery business partners and suppliers of precious metals do the same.

At Rare Pink we work to ensure that our gold and other precious metals are sourced from suppliers that meet the highest human rights, social, and environmental criteria.


We regularly review our precious metals suppliers, considering their ethical standards as a key metric in our relationship with them.