White Gold - A Great Platinum Alternative

White gold has a fantastic contemporary look and is a desirable choice for many couples due to its price point. It is an excellent choice for the stylish lady, and is a suitable for the majority of diamonds and gemstones.

What Exactly is White Gold?

It is an alloy of gold, silver and palladium whose combination give it the white colour. 

  • 18 carat yellow gold has 75% pure gold and 25% copper and zinc 
  • 18 carat white gold has 75% pure gold and 25% silver and palladium 

Both have the same quantity of gold; only the alloy is different and at Rare Pink we are proud of our guarantee that our white gold engagement rings have a higher than usual palladium content.

White gold engagement ring

New white gold engagement rings are coated with rhodium, which is similar to platinum and shares many of the same properties including its white hue. The natural colour of white gold is light grey so the rhodium enhances the white, increasing the effect.

Why Choose White Gold?

Many jewellers agree that white gold is a good alternative to the more expensive platinum.

It looks great with any brilliantly cut diamond such as the round, princess, oval or heart, and its light colour doesn’t detract from the brilliance of the stone; a definite bonus.

What Is The Catch?

The rhodium plating, despite its durability, needs replacing every 12-18 months if it is to keep its white colour. Although this is a cost effective process, a platinum ring would not need the same maintenance. 

Take Away From This Article…

White gold engagement rings are a great alternative to platinum. Despite needing yearly care, white gold is beautiful, timeless and suits a variety of stones, styles and settings. 

It is not necessary to spend a fortune on a white gold engagement ring so get in touch for a personal bespoke service, great advice, competitive prices and fabulous designs too.


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